Who We Are

We are a full-service market research company servicing clients in financial services, retail, packaged goods, investments, business-to-business and not-for-profits.

At Hay Research, our overall goal is to reset your customer understanding.  That means not just adding to your existing store of knowledge but offering a whole new perspective on your customers and your business.  We pride ourselves on our ability to combine the right research design with the appropriate statistical techniques to get to the heart of the issues at hand.  

Perhaps you require big picture research -- segmentation, customer loyalty and satisfaction, brand health and positioning research. Let us be your guide.  We help you get right to the emotional heart of what motivates people to act. We couple this with sophisticated analytical tools capturing the full range of human motivation. Our signature product is the Canadian Financial Services Switching Study, subscribed to by most of Canada’s main banks since 2005.