Brief History

The company began servicing mainly financial services and packaged goods clients in 1986. For five years, the company Principal, Alastair Hay, taught marketing research in the Institute of Canadian Advertising’s C.A.A.P. course and later for ten years in the Department of Management, University of Toronto, Scarborough.  In the course of time, a telephone field arm was added. In 2008, we moved to our headquarters to Yonge and Eglinton in the heart of Toronto’s mid-town district.  The Company’s reputation, originally established in financial services, gradually expanded to many consumer and business sectors both in Canada and the U.S. In 2017, the company moved its operations to Burlington, Ontario.