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A Major Retailer Seeking to Understand What Men Want
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A Large Hospital Complex Wanted to Upgrade Its Image
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Canadian Tire: What Do Males Want?
Segmentation: The Typical Dilemma for the CPM Marketer
CFOs Test Advertising
Repositioning a Stock Exchange
A Big U.S. Magazine Segments Its Readership
Brand Equity Research for Two Merging Giants
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The Financial Services Switching Study
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The Rational-Emotional Brand Audit
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Home Page
About Us
Who We Are
Things That Make Us Different
Mission and Values
Brief History
What Our Clients Say
What We Do
Custom Studies
Brand Equity - Stock Exchange
A Major Retailer Seeking to Understand What Men Want
Brand Equity - Mutual Fund Company Merger
A Large Hospital Complex Wanted to Upgrade Its Image
Advanced Analytics
Business Categories
Case Studies
Canadian Tire: What Do Males Want?
Segmentation: The Typical Dilemma for the CPM Marketer
CFOs Test Advertising
Repositioning a Stock Exchange
A Big U.S. Magazine Segments Its Readership
Brand Equity Research for Two Merging Giants
Not-For-Profit Research
Signature Product
The Financial Services Switching Study
Other Products
The Rational-Emotional Brand Audit
The Canadian Lifestyles Targeting System
Canada's Authority on Switching in Canadian Financial Services
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Specialists in Big Picture Research
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Things That Make Us Different
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